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Inspiration
It's the natural flow of rust cascading down a wall, the cracks in a brick wall. Where is the point of origin? What made it turn this way and that?
It's the microwave. That I learned, real quick, to despise. That came with a manual that failed to explain I have to press "power" first, then choose my power interval, followed by my desired time. NOT "cook time" like every other microwave in existence followed by your desired time. Why does this $125 microwave think it should move away from an established order of operations? WHY?!!!!
Wait,
What?!
But?!
For
Real!
WHY!
It's my professor Dr. Xu telling our class, the time he was signing up for a membership online. He inputs all of his information in the required fields and receives an error message. What is the error you ask? Not enough characters in the last name field. A lack of thought for multiple ethnic groups or possible bias created a pain point that eliminated a possible user.
First Name
Last Name
Wei
Xu
Insufficient Characters for Last Name
It's the apps that make it so convoluted and laborious to cancel a membership. Am I really having to use the "Help" function or a Google Search to cancel this? Yes, Yes I am, way too often to admit. Then when you finally navigate to the cancel screen you get hit with "are you sure?", "if you stay we can take 30% off", so now at the possibility of cancelling I can get a membership price cut instead of just charging me that monthly fee in the beginning? Cool.
Cancel Membership
Yes
No
Wait, you can get 25% OFF for being a LOYAL customer
Yes
No
It's when my health provider Duke, updated their app "MyChart". Everything was laid out in a easy to use manner, navigation seamless, icons graphically made sense, clean, color palette didn't interfere, just overall an enjoyable experience.
I find inspiration from good and bad technology, but for the most part it's the bad that really sticks with me. I will ask myself "why?", why would you choose this path for your user? Was this actually tested before launch? Why is this not intuitive?...…Ask the "Why"
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